News
Turning Up the Dials on Participant Value
Contact: Roger B. Wilson, Jr.
(781) 729-8611
Atlanta, GA, October 2, 2009. Embracing the severe revenues problems in the state and local government sector as an opportunity, the GOVERNING Managing Performance conference, was held successfully September 29- October 2, 2009 in Atlanta, GA. Georgia Governor Sonny Perdue keynoted the event which was attended by senior government officials from 34 states, 2 federal agencies and 42 cities, counties and regional agencies. The Conference Department, Inc. managed the promotion and logistics for this event.
“We knew that we had a tough sell with very tight budgets in GOVERNING’s target market,” said Conference Department President, Roger Wilson. “We worked with GOVERNING to make sure their program would deliver content of immediate value to participants in the current environment and worked creatively to communicate that value to prospects. On-site, we created an environment that made it easy for participants to learn new ideas, share vital information, and make new contacts useful to their work. It was a team effort that involved all parties including the conference hotel. The feedback was extremely positive from attendees and sponsors.”
The Conference Department’s roles in the event included planning, creating and managing the marketing campaign, sponsorship sales and managing event logistics, registration, host government relations and sponsor arrangements. The event was sponsored by AT&T, the CFI Group, CGI, Cisco, the Graduate School, HP, IBM, NIC and Visa.
The Conference Department, Inc, founded in 1996, is an event and association management firm based in Winchester, MA.
Client Commitment to Quality Pays Off
Contact: Roger B. Wilson, Jr.
(781) 729-8611
Minneapolis, MN, May 29, 2009. The success of GOVERNING Managing Technology held May 27-29, 2009 in Minneapolis, MN, confirmed that with a clear strategic commitment, creatively marketed and managed events can deliver for sponsors and event owners in a tough market. The Conference Department, Inc. managed the promotion and logistics for this event.
“In the months of bad news preceding the event, GOVERNING made it clear that their strategic priority was a first class conference,” said Conference Department President, Roger Wilson. “The keys to fulfilling that vision were teamwork, flexibility, creativity and most importantly, persistence. We tested continuously and developed a “Stimulus Package” that appealed to anxious officials but we also focused on refining our targets and on old-fashioned personal contact to make sure that we maximized senior-level participation. The result was a conference that matched previous years in size and exceeded previous years in audience engagement and perceived value.”
The Conference Department’s role in the event was to plan, create and manage the conference marketing campaign, and to manage event registration, event logistics, and speaker and sponsor arrangements. Arrangements included a keynote by Minnesota Governor Tom Pawlenty and a live webcam appearance by Minneapolis Mayor R.T. Ryback, who was in China on a trade mission. The event was sponsored by Microsoft, CGI, CDW, Google, Symantec, Motorola, NIC, HP, Juniper, Northrop Grumman, Unisys, and SAP.
The Conference Department, Inc, founded in 1996, is an event and association management firm based in Winchester, MA.
Successful Event Staged in Challenging Market
Contact: Roger B. Wilson, Jr.
(781) 729-8611
Washington, DC, February 5, 2009. Despite challenging economic times, the turnout for GOVERNING Outlook in the States and Localities, held February 3–4, 2009 in Washington, DC, demonstrated that executives in businesses and associations are willing to pay for good information. The Conference Department, Inc. managed the promotion and logistics for this event.
Over 200 senior corporate and association executives attended the two day event to learn about the fiscal, political and policy outlook in the state and local government sector covered and served by GOVERNING. “GOVERNING put together an extraordinary program,” said Conference Department President, Roger Wilson, who served as Conference Director, “and that is what attracted the participation. Attendance was only slightly below previous years.”
The Conference Departments role in the event was to plan, create and manage the marketing campaign, and to manage registration, speaker and sponsor arrangements and on-site signage, materials, food and beverage, AV and room sets, working with GOVERNING, the speakers, the conference hotel and the venue for the event. The event incorporated an awards ceremony recognizing excellence in state and local journalism.
The Conference Department, Inc, founded in 1996, is an event and association management firm based in Winchester, MA.
Marketing Manager Jeffrey Magaha Earns Masters Degree
Contact: Roger B. Wilson, Jr.
(781) 729-8611
Winchester, MA, January 5, 2009. The Conference Department, Inc. is pleased to announce that Marketing Manager Jeffrey Magaha has completed his course of study at Emerson College in Boston, earning the degree of Master of Arts in Integrated Marketing Communication.
Jeff describes the value of his effort, “Personally, I especially enjoyed working with an international group of graduate students and the experience of working with cases and actual companies in many different industries. I improved my online and direct marketing skill sets. With this experience, I know I will be able to further assist our clients in determining and reaching their marketing and business goals.”
Jeff has served as the Conference Department’s Marketing Manager since 2007. In this role he has been responsible for client websites, online and print advertising, direct marketing, list acquisition and database development. Prior to joining the conference department, Jeff held marketing positions in a professional service firm and a major trade association.
Conference Department President, Roger Wilson underscored the importance of this milestone, “Jeff has done a remarkable job of juggling his work for us and his challenging graduate studies. All of us at the Conference Department are proud to be associated with him. Going forward we expect he will be expanding further in our services beyond events, and take on broader account management responsibilities.”
The Conference Department, Inc, founded in 1996, is an event and association management firm based in Winchester, MA.
